The Power Of Brands During A Recession PDF Print E-mail
Written by Norm Wright Jr   
Friday, 14 August 2009 09:11
When it comes to building a powerful Brand, many business leaders don't see all of the true benefits. Creating a Brand Centric Culture that spans beyond the four walls of your brick and morter location is not only an important thing to do during the good economic times... it's a must to maintain marketshare when you have to face recessionary times. Small to mid-sized businesses (The little guys) have a big chance in capturing market-share away from the national brands, if they spend time building their Brand and branded products appropriately.   In a study conducted by PLMA and GfK Custom Research North America, they indicate that 91 percent of respondents  will keep buying store Brand products after the recession ends, while only 8 percent say they will stop buying these products once the economy turns around.   In addition, 90 percent of respondents said private label products are just as good as, or better than, national Brand products and 90 percent purchase them either frequently or occasionally.   The study found:         The question you need to ask yourself is "How serious are you about positioning your Brand for the future?"  
Last Updated on Wednesday, 18 November 2009 13:46