14.08.2009 19:11:53

Norm Wright Jr

When it comes to building a powerful Brand, many business leaders don't see all of the true benefits. Creating a Brand Centric Culture that spans beyond the four walls of your brick and morter location is not only an important thing to do during the good economic times... it's a must to maintain marketshare when you have to face recessionary times.
Read more...

Branding | Advertising | Positioning | Strategy | Market Share

24.06.2009 03:23:09

Norm Wright Jr

From large fortune 500 companies to small "mom & pop" shops, it seems as if every business has launched a Brand Damage campaign at one point or another. For example: What is the first thing that comes to mind when I say Arby's? ... Roast Beef Sandwiches right? They do make the best roast beef sandwiches and have done a great job at setting themselves up as the "Category Leader" in the fast food industry for Roast Beef Sandwiches.
Read more...

Market Share | Strategy | Positioning | Mind Share

24.06.2009 02:27:49

Norm Wright Jr

"Anybody can build weapons of war ...Strategies win the battle!" In business, as in battle, the ultimate objective is to achieve your strategic goals. You need to capture mind share in your market place and in turn, convert that mind share into profits. That is the bottom line. At Dimension X we are 100% committed to developing and executing results-driven strategies for our clients. At Dimension X Advertising & Marketing, our unique X-Factor Process was designed to do just that... to grow your brand, business, and bottom line.

Strategy | Mind Share | Market Share | Branding

13.12.2008 05:00:00

Norm Wright Jr

One of my business partners at Dimension X, Robert McClelland, conducts a small experiment when we meet with new prospective clients. Bob always counts the seconds from when I mention the Social Media Strategy of Blogging and when he sees them get glazed over eyes & agitated... This experiment has become very entertaining for us. :-)

Read more...

07.12.2008 05:00:00

Norm Wright Jr

Let's face it, there are a lot of very talented and creative advertising agencies out there in the world. We are blessed to be in an industry that strives on "Thinking Outside of the Box" (Even though I hate that saying).

Read more...